Anthony Lee - Jan 01 2020

TORRAS and Dallas Mavericks: Bridging Technology and Sportsmanship


TORRAS, the pioneer in phone stand case innovation, has forged a dynamic partnership with the Dallas Mavericks since 2023. The collaborative offline brand events held in December 2023 showcased a blend of innovation, sportsmanship, and community engagement, affirming TORRAS' dedication to pushing technological boundaries while embracing the ethos of sports.

Transforming the American Airlines Center in downtown Dallas on December 23, TORRAS unveiled an enthralling brand booth spotlighting a diverse range of products, notably the limited-edition phone stand case - Ostand R, and the groundbreaking wearable air conditioner - COOLiFY, co-conceived with the Dallas Mavericks.

The atmosphere buzzed with anticipation as Mavericks fans thronged to witness these exclusive offerings, seamlessly marrying TORRAS' signature quality with irresistible collectible allure. The Ostand R and COOLiFY swiftly emerged as fan favorites, embodying TORRAS' unwavering pursuit of excellence and innovation.

Infusing interactivity into the event, TORRAS curated captivating games and distributed prizes to Mavericks enthusiasts through mini-shooting winning devices. These interactive engagements not only heightened the excitement but also deepened fans' affinity with TORRAS products. The booth attracted an impressive 1500 fans, with nearly 100 eagerly participating in the interactive games.

Maintaining the momentum on December 27, TORRAS orchestrated a thrilling 90-second interactive game during a Mavericks-Cavaliers timeout. Amidst resounding cheers, a fortunate fan, guided by fellow enthusiasts, clinched a coveted gift package comprising TORRAS' entire product range and an exclusive Mavericks jersey. The electrifying ambiance reverberated throughout the stadium, encapsulating the spirit of camaraderie and exhilaration.

TORRAS' collaboration with the Mavericks not only amplifies brand visibility but also infuses an invigorating sports ethos into its product portfolio. The limited-edition phone stand case and wearable air conditioner, meticulously tailored to fan preferences, epitomize the convergence of technology and sports culture. This partnership signifies a profound resonance between TORRAS' brand ethos and Mavericks' indomitable competitive spirit.

Reflecting on the collaboration, TORRAS emphasized that the partnership transcends mere commercial interests, grounded in mutual admiration for Mavericks' unwavering sportsmanship. TORRAS' ethos of resilience and determination seamlessly aligns with Mavericks' ethos, fostering a partnership that resonates with enthusiasts worldwide.

As TORRAS and the Dallas Mavericks embark on pioneering cross-brand collaborations, the partnership heralds a new era of synergy between sports and technology. With a shared commitment to excellence, TORRAS and Mavericks epitomize the limitless possibilities when innovation intersects with sportsmanship.

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Article credit: Heidi Cohen (

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