Absolutely love having a built in stand with me at all times without hindering compactness and functionality. Also works as a tripod for the spur of the moment shot. The strength of the magnet is great too, sticking its on the fridge while working in the kitchen, free from water spills is another great feature. And at eye level for reading recipes too. The colored additional buttons gives it a special personalized look. Change them up to coordinate with a lock screen photo as shown in my photo, orange buttons to match the sunset. I also plan to get a MagSafe holder/charger for the car too.